"I want my DERT book!"
A campaign in both digital and outdoor/print mediums that promotes DERT as a model of social entrepreneurship and raises awareness about DERT’s books by creating a wave of demand through the revealed thoughts of preschool kids in a light-hearted and fun manner.
"DERT is a social enterprise that seeks to activate books into fundraising tools that raise money for literacy programs." DERT works with emerging student designers to create especially designed book and book-related products that are sold to raise money for a literacy charity, the Parent-Child Home Program.
In an effort to fulfill the promise of the tagline, "DERT Spreads Literacy", I wanted to focus my campaign on the importance of early childhood literacy.
“I want my DERT book!” Don’t you want one too? Get your very own DERT book at www.dertbook.com