NOT AGAIN!
The ‘NOT AGAIN!’ campaign aims at bringing our attention towards certain stereotypes that are often associated with people based on their country of origin, race, gender and field of study or profession.
Using the text message format, the idea is to bring out the generalized thoughts and feelings, as though expressed in casual conversation.
The fact is that many of these stereotypes are so casually used that they tend to get overlooked, just like a text message.
All the content for this campaign was taken from real conversations during a research study that I conducted by speaking to several international students about their experience with stereotypes.